Link in Bio Best Practices: What Actually Increases Clicks
Most link-in-bio pages don’t fail because the tool is bad—they fail because the page has no hierarchy. People land, feel overwhelmed, and bounce. This guide shows the specific best practices that increase clicks: clearer offers, stronger CTAs, better ordering, and real tracking.
Best default setup
Primary CTA first + 3–7 supporting links on Links.
Fastest click lift
Rewrite button labels to outcomes: “Book”, “Shop”, “Get the menu”, “Download”.
Best measurement
Add attribution using UTM Builder and compare campaigns.
On this page
Table of contents
If you run promotions, don’t skip tracking. Use UTMs so your analytics stays clean.
Quick answer
What increases link in bio clicks the most?
1) a single primary CTA, 2) fewer choices with clearer labels, 3) a page that loads fast on mobile, 4) trust cues (branding + proof), and 5) tracking so you can iterate.
The 7 levers that move clicks
- 1) One clear “top button” (the main outcome you want).
- 2) Shorter link lists (usually 3–7), organized by intent.
- 3) Outcome-based labels (“Book a call”, “Shop bestsellers”).
- 4) Strong first screen: headline, context, and primary CTA.
- 5) Trust cues: brand consistency, proof, and clarity.
- 6) Mobile speed: no heavy pages, no slow destinations.
- 7) Tracking and iteration with Links + UTMs.
What works
What actually increases clicks (and what doesn’t)
Clicks go up when visitors feel confident: they know what the page is for, what to tap, and what happens next. That comes from hierarchy and clarity—not from adding more links.
High-impact changes
- Move your best offer to the top (primary CTA first)
- Cut links that don’t match current goals
- Rewrite labels to outcomes (not vague titles)
- Group links into 2–3 sections maximum
- Add proof: “Trusted by…”, reviews, stats, press
Low-impact (or risky) changes
- Adding 15–30 links “just in case”
- Using generic labels (“Click here”, “My website”)
- Leading with a homepage instead of a focused action
- Changing the bio link constantly without tracking
- Design-heavy pages that slow down on mobile
The real job of a bio link
Your bio link is a routing layer. It helps different audiences choose the correct next step without forcing everyone into the same funnel. That’s why a clean, organized hub like Kompi Links is often better than a single homepage link.
Structure
A link in bio structure that converts
Think in layers: identity → primary action → supporting options → trust → contact.
Recommended layout (top to bottom)
- 1) Profile header: name + one-line value statement
- 2) Primary CTA button (the main action)
- 3) 3–6 supporting links (secondary actions)
- 4) Proof/trust: testimonials, stats, press, partners
- 5) Contact options: email, booking, socials
Why this layout works
- It answers “Who is this?” in one glance
- It makes the next step obvious (one primary CTA)
- It limits decision fatigue with fewer links
- It builds trust before asking for a conversion
- It keeps the page scannable on mobile
Best practice: one “always-on” hub
Instead of swapping your bio link for every post, keep one stable hub on /links and measure campaigns with /tools/utm-builder. You get consistency without losing attribution.
Stable bio link
Keeps your profile consistent and avoids broken promos.
UTMs per campaign
Measure posts and placements without changing the hub.
QR for offline
Add scans from posters/packaging with QR codes.
CTAs
CTA buttons that people actually tap
Your button copy is either a decision shortcut—or a speed bump. Make it outcome-focused.
Do: outcome-based labels
Book a consultation
Shop bestsellers
Get the menu
Download the guide
Start free trial
See pricing
Join the newsletter
Watch the tutorial
Avoid: vague labels
Click here
My website
Link
New post
More info
Shop
Services
Contact
Make the first button the “money button”
Your top button should match what your audience wants most right now. If you’re unsure, choose the highest-intent action (book, buy, menu, subscribe), then validate by tracking clicks and conversions over a week.
Design
Design + branding tips that boost confidence (and clicks)
A bio page is small, but it represents your brand. Consistency and readability usually outperform flashy design.
Readable by default
Large tap targets, strong contrast, and clear spacing.
Match your brand
Use consistent colors, tone, and imagery across platforms.
One-screen clarity
Visitors should understand the page without scrolling.
Keep it fast
Mobile visitors are impatient. Heavy images, bloated embeds, and slow destinations reduce clicks. Keep the page lightweight and ensure links open fast on mobile data.
If you’re using QR on print or packaging, send scans to a fast hub via Links and create a branded QR via QR with logo.
Use trust cues intentionally
- Short bio line: who you help + how
- Proof: “Trusted by…”, testimonials, ratings
- Consistency: same name/photo across platforms
- Safety: recognizable domain and clean link labels
Offers
What to put on your link in bio (by goal)
Choose links that match your primary goal. Your bio page is a funnel—don’t turn it into a sitemap.
If your goal is sales
- Primary CTA: Shop bestsellers / Shop the drop
- Secondary: Pricing, FAQ, Reviews
- Optional: Bundle offer or limited-time discount
If your goal is leads / bookings
- Primary CTA: Book a call / Get a quote
- Secondary: Services, Case studies, Testimonials
- Optional: Free lead magnet (guide, checklist)
Tip: Use a mini page like K-Cards when you want a more focused landing experience.
If your goal is audience growth
- Primary CTA: Subscribe / Join newsletter
- Secondary: Best content, YouTube, Podcast
- Optional: ‘Start here’ guide for new followers
Tip: Keep the hub stable on /links so you don’t break old promos.
If your goal is local visits
- Primary CTA: Get directions / View menu / Book a table
- Secondary: Hours, Reviews, Specials
- Optional: Loyalty or email signup
Tip: Restaurants should use QR menus to reduce friction.
Tracking
How to track link in bio clicks (without breaking your setup)
You don’t need complicated analytics. You need clean attribution that stays consistent.
The simple tracking stack
- 1) Build your hub on /links (stable destination).
- 2) Create campaign URLs with /tools/utm-builder (source/medium/campaign).
- 3) Use UTMs per post or campaign (not per follower).
- 4) Review weekly: clicks, conversion rate, and drop-offs.
What to track (weekly)
- Total clicks (trend over time)
- Clicks on the primary CTA vs secondary links
- Conversion rate on the destination page
- Top referrers (Instagram/TikTok/YouTube/email)
- Campaign comparison via UTM naming
Offline? Use QR + the same tracking logic
If you put your bio page on posters, business cards, or packaging, generate a QR code that points to your link hub. Brand it with QR with logo and track placements with UTMs.
Platform notes
Instagram vs TikTok vs YouTube: how to adapt your bio link
The page can stay the same, but your top button should match the intent of the platform.
Instagram
Often lifestyle + discovery. Top CTA: Shop, booking, or newsletter—match the content pillar you post most.
TikTok
High-volume traffic, fast decisions. Top CTA should be extremely clear and frictionless.
YouTube
Deeper intent and longer attention. Top CTA can be higher-commitment (course, consultation, pricing).
One hub, multiple campaigns
Keep one stable hub in your bio and swap campaigns inside the hub (or add UTMs per content series). That way, you can measure performance without breaking old links.
Examples
Link in bio examples you can copy
Use these as templates: headline + primary CTA + 3–6 supporting links + trust + contact.
Creator (education)
Tips to grow your skills (fast, practical, no fluff).
Primary CTA
Download the free guide
Secondary links
Watch the latest video
Join the newsletter
See my tools
Work with me
Local business (restaurant/cafe)
Coffee, brunch, and specials—open daily.
Primary CTA
View the menu
Secondary links
Book a table
Get directions
Order pickup
Leave a review
Pair your bio with QR Menus and print a branded QR using QR with logo.
Service business (bookings)
Helping brands turn attention into customers.
Primary CTA
Book a consult
Secondary links
See pricing
View case studies
Read testimonials
Email me
Use a mini landing experience via K-Cards if you want a more focused page than a generic hub.
E-commerce (product drop)
New drop live — limited stock.
Primary CTA
Shop bestsellers
Secondary links
Shop new arrivals
Shipping & returns
Reviews
Contact support
Want to build yours in minutes?
Start with Kompi Links for your hub, add attribution via UTMs, and create QR access for offline traffic via QR codes.
Mistakes
Link in bio mistakes that kill clicks
These are the most common reasons people bounce without tapping anything.
Too many links (no hierarchy)
A long list forces visitors to work. They don’t know what to choose, so they choose nothing. Fix: one primary CTA and fewer supporting links.
Vague labels (no outcome)
“Shop” or “Website” doesn’t tell people what they get. Fix: outcome labels like “Shop bestsellers” or “Book a consult”.
Mismatch between content and destination
If your post promises a menu but your link hub doesn’t show it, visitors bounce. Fix: align the top CTA with your main content pillar.
Video
Watch: a link-in-bio layout that increases clicks
A quick walkthrough of hierarchy, CTAs, and tracking. (Remove if you don’t ship the video file.)
Checklist
Copy/paste checklist for a high-converting bio link page
Use this before you publish—and re-check monthly.
Clarity + conversion
- I have one primary CTA at the top
- I use 3–7 links (or fewer) for most visitors
- Button labels describe outcomes, not vague categories
- My first screen explains who I am and what to do next
- Destinations match the promise in my content
Trust + measurement
- Branding is consistent (name, photo, colors)
- I include proof (reviews, stats, press, partners)
- The page loads fast on mobile
- I use UTMs for campaigns
- I review clicks and conversions weekly
FAQ
Link in bio best practices FAQ
What is a link in bio page?
A link in bio page is a mobile-friendly mini landing page that lives behind your social bio link. It helps visitors choose the next action—shop, book, subscribe, view a menu, or contact you—without sending everyone to your homepage.
How do I increase link in bio clicks?
The fastest improvements come from clarity and hierarchy: use one primary CTA, fewer choices, strong button labels, trust cues, and a destination that loads fast on mobile. Then track clicks and iterate.
How many links should I put in my bio?
Most profiles convert better with 3–7 high-intent links rather than long lists. Add more only if they’re organized into clear sections and still feel easy to scan.
Is it better to use one link or multiple links?
If you always want one action (like booking), a single focused link can outperform. If you have multiple audiences or offers, a mini link hub is usually better—especially when structured with a primary CTA and secondary options.
Should I change my bio link for every post?
Only if you can track and maintain it consistently. A better system is to keep one stable link hub and use UTMs per campaign or per post to measure which content drives clicks.
How do I track link in bio clicks with UTMs?
Create a campaign URL with UTM parameters (source, medium, campaign), then use that tracked URL as your bio destination. Kompi’s UTM Builder helps you generate clean parameters and Kompi Links gives you trackable destinations.
Why do people bounce from my link in bio page?
Common reasons: too many choices, unclear button labels, slow load, mismatch between what the post promised and what the page delivers, or weak trust signals (no branding, no context).
What should the top button be?
Your highest-value, highest-intent action right now: book a call, shop bestsellers, get the menu, start a free trial, or download the guide. Make it specific and outcome-focused.
Kompi tools
Build a bio link system that converts
Clicks increase when your page is clear—and when you track what works so you can improve.
Kompi Links
Build a clean link-in-bio hub with a clear hierarchy and fast mobile performance.
Explore →
UTM Builder
Track clicks by campaign and keep analytics clean with a consistent naming system.
Explore →
K-Cards
Create mini landing pages and digital cards for a focused conversion experience.
Explore →
QR Code Generator
Bridge offline-to-online by sending scans to your bio link hub or a campaign page.
Explore →
QR Code With Logo
Add branding to build trust at scan time—great for posters, packaging, and menus.
Explore →
QR Menus
Restaurants: make your top bio CTA “View the menu” and reduce friction instantly.
Explore →
More reading
Next posts to build your bio link SEO cluster
Publish these next and interlink them to build authority around link-in-bio pages, tracking, and conversion.
Linktree Alternatives in 2026: What to Use Instead
A comparison guide for creators and businesses who want more control and better tracking.
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How to Track Link in Bio Clicks with UTMs (Simple Setup)
A clean attribution workflow that doesn’t require complex analytics.
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QR Code Generator: How to Create QR Codes That People Actually Scan
If you promote offline, pair your bio link with a QR code and measure placement performance.
Read →