Turn any link into a clean tracking link in a few clicks.
Paste a URL, add UTM parameters, and copy a campaign-ready link you can drop into ads, bios, and newsletters. No spreadsheets, no guesswork—just consistent tracking.
Paste the page you want people to land on. We'll layer UTM parameters on top.
Quick presets
Where the click is coming from.
The type of channel.
Campaign name, promo, or theme.
Optional keyword for search / ads.
Optional placement / creative label.
Add at least a source and medium to generate a clean tracking link.
Generated URL
Your full UTM link will appear here once you add details.
UTM PARAMETERS
Paste this link into ads, bios, and emails. Kompi or your analytics tool will classify traffic based on the UTM fields you've filled in.
TRACK WHAT'S ACTUALLY WORKING
One UTM builder, three campaigns you can ship today.
Use Kompi to quickly label where your clicks are coming from so you can see which channels, promos, and placements actually move the needle.
NEWSLETTERS & EMAIL
Track which emails drive clicks
Give each campaign (or even each CTA) its own tracking link so you can see which sends pull real traffic.
- • utm_source=newsletter
- • utm_medium=email
- • utm_campaign=spring_launch
Make your Link-in-bio actually measurable
Use different UTM links for bio, story, and comments so you can see what really drives clicks on Instagram and TikTok.
- • utm_source=instagram-bio
- • utm_medium=social
- • utm_content=linkinbio_main
PAID ADS
Compare creatives & audiences
Ship separate links for each ad set so you can see which visuals and hooks really deliver.
- • utm_source=meta-ads
- • utm_medium=cpc
- • utm_content=carousel_a / video_b
Questions about the Kompi UTM builder?
Here's what people usually ask before they standardise their tracking across emails, ads, and social.
What is a UTM builder?
A UTM builder helps you add tracking parameters like utm_source and utm_medium to your links so tools like Kompi, Google Analytics, and others can see where traffic comes from.
Is this UTM builder free?
Yes. The Kompi UTM builder is completely free to use as many times as you like. No account or card required.
Which UTM parameters should I use?
At minimum, set utm_source and utm_medium. Add utm_campaign for launches and promos, and utm_content or utm_term if you need extra detail.
Will these links work with Google Analytics and Kompi?
Yes. The UTM parameters follow the standard convention used by Google Analytics, Kompi, and most analytics platforms.
Do you store the URLs I create?
No. All links are built directly in your browser. Kompi doesn’t store or log the UTM parameters you type into this tool.
Can I use this for social media and email?
Yes. Many people use this UTM builder for newsletters, Link-in-bio pages, creator campaigns, and paid ads.
Can I use this inside my Kompi dashboard?
Yes. When you create a free Kompi account you can pin the UTM builder as a tool inside your dashboard so it’s always one click away.